Gradually occupy the global mainstream mobile phone brand status oppo has been more and more attention.
According to Gartner released the second quarter of 2016 global smart phone sales report, “the top five manufacturers, the most dazzling performance is oppo, the second quarter shipments of 18.49 million units, an increase of 129%, the market share of 5.4 % “, Among the world’s fourth.
According to IDC latest statistics, the first half of 2016, oppo global market share of 6.1%, a substantial increase of 143% in the first half of this year, the global smart phone shipments totaled about 678 million, an increase of only 0.2%, oppo, vivo Strong growth. The current top five global smart phones are: Samsung, Apple, Huawei, oppo, vivo, of which Samsung’s market share of 23.4%, the global market concentration to further enhance.
I recognized this description: “a month before the world, there is no oppo in the world, after oppo reach no one knows the realm.” But at the same time, the company in front of the public look low-key, mysterious.
In the author’s view, oppo is a traditional and modern brand, the traditional is the media and sales channels, oppo through Retractable Banner advertising, program sponsorship, store signs and other traditional media to create a strong brand influence, through the line about 20 million Store sales of 90% of the products; modern is its international range of children, after years of careful operation, oppo successfully shaping the international, fashion, the trend of the brand image, and again and again in the transformation and rapid development of growth, and gradually become a world-class the company.
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In the era of media diversification, time debris, in the online advertising, precision delivery (rich media advertising) rise, mobile Internet, WeChat friends circle, since the rise of the media era, the enterprise’s chief brand officer is really a great challenge. 2014 Haier announced to abandon the traditional hard wide (referring to the magazine class) put, triggering advertising hot.