The so-called strategy is how to maintain a competitive advantage in the future.
“Low price, high value”, as a way of propaganda can also attract consumers and investors, but cannot be a strategy. Quality and cheap products, in this world there is no. Because, from the corporate profitability and sustainable development of the strategic point of view, it does not have continuity. More importantly, the scale of the development of the store still need to support the profit.
85 degrees C in Taiwan’s business model is mainly Direct, competitors are Starbucks, coffee is its main category. To the mainland, is straight or joined, has been swinging. Product structure, supplemented by coffee, bread and cake-based, its competitors are not Starbucks, into the other bakery. Strategic Marketing with Cheap Advertising Feather Flags is a proven success to increase sales in short time.
Strategic development and tactical implementation of the inconsistency, resulting in corporate philosophy and market dislocation.
First of all, 85 degrees C business model is “coffee + cake + baking” of the mixed body, do not see what is unique, but it is not professional and focus.
Second, the number of stores and market share in Taiwan beyond Starbucks, does not mean anything. It is only in Taiwan, not the mainland, nor the whole world; simply from the number of shops and market share is also difficult to explain the problem, the quality and sustainability of market share, target consumers and the impact of the target population is very critical.